Lining Brand: Who is the Owner?

Introduction:

Lining, one of the most renowned sportswear brands, has achieved tremendous popularity in the Chinese market as well as globally. The brand originated from China and has become a major player in the world of sports. With a focus on innovation, technology, and design, Lining has managed to attract consumers and athletes alike. However, there's one question that many people ask – \"Who is the owner of Lining Brand?\" In this article, we'll explore the history of Lining, and uncover the answer to this question.

The Beginning:

Lining was founded in 1989 by the retired Chinese gymnast, Li Ning. The company started as a small local business in a warehouse in Beijing, producing sports shoes and clothes. Li Ning's experience as an athlete and his passion for sports inspired him to create a brand that was oriented towards sports performance. As the brand grew, it became known for its innovative designs and high-quality materials. Through its products, Lining focuses on the philosophy of \"Everything is Possible,\" which reflects Li Ning's own life story – He overcame his disabilities and became one of the most successful athletes in China.

The Rise of Lining Brand:

Lining's rise in the sports industry in China was meteoric. In the 1990s, the brand signed endorsement deals with many successful Chinese athletes, including Olympic gold medalists, and positioned itself as a brand that was made for champions. The combination of Li Ning's popularity as a former athlete, innovative designs, and successful endorsement deals helped the brand's popularity to soar. In the 2000s, Lining began to expand in the global market, introducing its products to consumers in the United States, Europe, and other parts of the world.

The Current Owner:

After more than 30 years of operation, Lining has been through many changes in management. In 2005, Li Ning himself stepped down as the CEO of the company and shifted his focus to philanthropy. He was succeeded by Zhang Zhiyong, who later resigned in 2010 amid disagreements with Li Ning. The company has also undergone financial troubles in the past, with significant revenue drops in 2011 and 2012, caused by overexpansion and rising costs.

Despite the challenges, the brand remains strong today, with a massive presence in the Chinese market and growing popularity in other parts of the world. So, who is the current owner of Lining Brand? It is currently publicly traded on the Hong Kong Stock Exchange, with Li Ning holding a 23% stake in the company. Therefore, Lining is no longer owned solely by Li Ning, but instead is owned by its shareholders.

Conclusion:

Lining Brand has come a long way since its humble beginnings in the warehouse in Beijing. While the company has undergone many changes in leadership and had its ups and downs, it has remained a symbol of innovation and excellence in the sports world. Although Li Ning is not the sole owner of the brand anymore, his vision and inspiration have led to the creation of a brand that has made a difference in the lives of many athletes and sportswear consumers worldwide.